It’s 2018. We all know that it is essential to constantly monitor and upgrade your business toolkit in order to keep up with the competition. However, rather than trying to keep up, why not make use of the latest tech to gain an edge over your competitors for Lead Generation?
Siri from Apple, Alexa from Amazon, and Google Assistant from, well, Google. What do they have in common? They are all ‘virtual assistants’ that make use of artificial intelligence to help you get things done. The popularity of these intelligent bots is skyrocketing and this is why –
When potential customers make an enquiry about the company or the product, it presents a perfect opportunity to try and convert them. However, in our fast-paced society, many customers don’t want to wait for the 1-2 minutes that live agents normally take to engage them. Today, the 24/7 availability of a chatbot allows customers to get the answers they want, whenever they want it.
Today, the 24/7 availability of a chatbot allows customers to get the answers they want, whenever they want it.
Take a look at the above image. If I have a question about a product and I have to wait for 24 hours (literally) to get a reply, do you think I will still be patronizing you? Hmm..
These days, many customers expect service, even after office hours. Being responsive from 9-6pm no longer works, and it may put potential customers off if they can only receive help during office hours.
Still not convinced? It was reported that $62 Billion of business was lost in 2016 due to poor customer services. Another finding shows that 41% of Businesses end up not responding to their potential client’s emails, and even if they do, 99% of them do not actually follow up afterward.
Chatbots are perfect for collecting relevant data and information from your customers. You can easily tweak it to gather any kind of information you wish to collect. Consider how much more productive your sales/support staff would be if they spent less time fact-finding and more time providing value to the customer.
Now put yourself in the shoes of a client, and analyse the following companies reaching out to you –
- Has a chatbot to answer all your basic enquiries 24/7
- Provides instant answers to your questions which help you understand the company and product
- Able to confirm meetings immediately
- Comes to you well prepared with information tailored to the needs of your company
- Answers your enquiries through e-mail
- Only gets back to you during office hours
- Takes a long time to revert and schedule a meeting due to the nature of e-mailing
- Uses the first meeting to get to understand your company and needs better before setting up a second meeting to figure out how to solve your problem
Which company would you prefer to work with?
Filtering Potential Customers
By giving potential customers the answers they need without human intervention, you help them better judge if your company can provide them with the solution they are looking for.
“…helps your company save time and manpower spent entertaining every “potential” client without qualifying them.”
The chatbot thus acts as a funnel to filter out the group of potential customers who are genuinely interested, and suitable for your solution before meeting them. This helps your company save time and manpower spent entertaining every “potential” client without qualifying them.
While the tactics listed above sound pretty achievable, they do require time and commitment along the way in order to constantly improve, and to build up the intelligence of your chatbot. However, by continuing to invest some time and effort in a chatbot solution, you’ll optimize your lead generation and stand out from the crowd.
So, what are you waiting for? Kickstart a more efficient lead-generation journey with a chatbot today!
P.S. You can try messing around with a sample commercial chatbot here on your right.